Buenos resultados para un spot interactivo de Loewe, desde el que el usuario podía comprar

La firma de lujo Loewe quería impactar al público masculino y animarle a la compra directa de su perfume Solo Loewe a través de un spot interactivo que aportaba enlaces directos y más información sobre el producto. De esta campaña se ha encargado Smartycontent, agregador de contenidos y audiencias. La pieza de comunicación audiovisual interactiva…

2013 U.S. Digital Future in Focus

2012 was a milestone year in the life of digital as several watershed events brought the digital marketplace to new heights and laid the groundwork for the future of the industry. From the London Olympics to the Facebook IPO to the U.S. Presidential Election, this past year saw digital media’s continued rise in prominence as…

Autogestión de la enfermedad crónica mediante la utilización de la web 2.0 en adultos

Background:Participatory Web 2.0 interventions promote collaboration to support chronic disease self-management. Growthin Web 2.0 interventions has led to the emergence of e-patient communication tools that enable older adults to (1) locate and share disease management information and (2) receive interactive healthcare advice. The evolution of older e-patients contributing to Web 2.0 health and medical forums…