In 1958 Al Shear and Bob Witney, the Chairman and Secretary of New York National Sales Executives (NSE), came to Barcelona as part of the Operation Enterprise tour, the aim of which was to publicise sales trends in the cities of Europe and other continents. A year later, Elmer Krueger led the second of these tours, achieving significant success in Barcelona. This prompted the Secretary of the American Chamber of Commerce at that time, Manuel A. Cargol, to take the first steps to establish an association of sales executives in Barcelona. On 10 February 1959, the Inaugural Assembly of the Sales Managers Club was held at the premises of the Institute of American Studies at 1 Paseo de Gracia. Rafael Camps Ubach was nominated as the first Chairman of the association in one of its first agreements.
The young Club, driven by the enthusiasm of its initial members, was very active in setting up events that attracted many enthusiastic participants, as a result of which the number of members increased rapidly. In 1961 the Club organised the Salesperson’s Day as part of the Official Barcelona Trade Fair and held its first international event, the First Hispano-French Conference, in Toulouse.