The campaign made by W+K Tokyo for the launch of the Nike LunarGlide+ 4 shoe in Japan. They combined Running + Facebook + Nike+

The idea: Everytime someone “liked” it on Facebook, a man runned 10 meters.

Result: more than 420 km runned on 30 days.

 

Font i enllaç: CaraDigital

About the author
Leave Comment

Your email address will not be published. Required fields are marked *

clear formSubmit

Aquest lloc utilitza Akismet per reduir els comentaris brossa. Apreneu com es processen les dades dels comentaris.